The real challenge is to let go of the ultimate distraction – the end result.
Focus on what is required to be successful, not the prize.

Complexity is stripped away as clarity and purpose is brought to the discipline of creating revenue, developing markets, and generating sales.

Creating consumer value

The consumer determines value.

If they can’t perceive it, it does not exist. Understand the value your products and services hold to consumers.

Identifying plausible initiatives

Stop fishing for customers.

Target the right customer through segmentation and be accountable.

Marketing with discipline

Effective marketing is complex, but it’s not rocket science and its not all about sales and promotions.

Don’t let the complexity of marketing inhibit revenue performance or market understanding.

Attention is given to the tenets of success, and how to be better at them.