The real challenge is to let go of the ultimate distraction – the end result.
Focus on what is required to be successful, not the prize.
Complexity is stripped away as clarity and purpose is brought to the discipline of creating revenue, developing markets, and generating sales.
Creating consumer value
If they can’t perceive it, it does not exist. Understand the value your products and services hold to consumers.
Identifying plausible initiatives
Target the right customer through segmentation and be accountable.
Marketing with discipline
Don’t let the complexity of marketing inhibit revenue performance or market understanding.